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McMaster University

Be a Hero!

Our History...

2014-2015

In its ninth year, HSBH was sponsored by the Royal Botanical Gardens. The competition was focused on developing a marketing centered around how to increase attendance among secondary school students. Participants were required to develop creative strategies in order to attract youth to the gallery. Some of which included a fashion show, drone lessons and many more!

2013-2014

In its eighth year, HSBH was sponsored by the Art Gallery of Hamilton. The competition was focused on developing a marketing strategy based on how to increase attendance among students in secondary school. Students were required to develop creative strategies in order to attract students to the gallery. Some of which included tattoo showcases, dance lessons and many more!

2012-2013

In its seventh year, HSBH focused on developing fundraising and marketing strategies for a charity of each team's choice. Out of three potential plans, each team would select one event and implement it within the community in one week. Teams in the Top 10 raised a total of $4,480.50!

2011-2012

In its sixth year, HSBH was sponsored by the Hamilton Bulldogs, focusing on marketing strategies to increase attendance of hockey games in young adults. Teams of students were required to develop creative strategies such as campaigns, events and many more!

2010-2011

For its fifth year, the aim of the High School Business Heroes competiton was to develop strategies to fundraise and raise awareness for Ronald McDonald House Hamilton, within and around the community.

2009-2010

In its fourth year, HSBH was focused towards financial institutions to find ways to improve its marketing strategy to attract younger individuals to invest at an earlier age. Students were required to gather primary and secondary data about their institutions to support their claims and create actual promotional materials

The competition proved to be a great success as the top 5 competitors fought for the HSBH title. All and all the top team received winnings of $1000 through their tremendous efforts!

2008-2009

In its third year, HSBH was centered around the DeGroote School of Business. With sponsorship from DeGroote's marketing campaign to recruit high school students to DeGroote. Students had to collect primary and secondary data about the attractiveness of post-secondary institutions and use their results to generate actual promotional materials.

2007-2008

In its second year running, HSBH was once again sponsored by Harvey's. Participants had to develop a marketing campaign to increase traffic into Harvey's restaurants from 6-8 p.m.. Particularly, students were challenged to attract a younger demographic to Harvey's restaurants during there hours.

HSBH grew substantially since its establishment in 2006. For the first time, the competition extended past the Hamilton and Halton region, to include students in the Peel Region as well. It was a great success!

2006-2007

The first year HSBH ran, it was sponsored by Harvey's. Students were required to come up with a fundraising campaign for a charity of their choice. All teams prepared mock ideas of their fundraising event and the team that won the competition implemented their event into the community. The competition required students to create budgets detailing costs for sponsorship, venues, marketing materials, and much more. Students were also required to generate proceeds for their charity through fundraisers in their school.

Combining marketing and charity work made for an exceptional competition!

Past Competition Gallery

Thank you to those that registered!