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Be a Hero!
Our History...
2009-2010
In its fourth year, HSBH was focused towards financial institutions to find ways to improve its marketing strategy to attract younger individuals to invest at an earlier age. Students were required to gather primary and secondary data about their institutions to support their claims and create actual promotional materialsThe competition proved to be a great success as the top 5 competitors fought for the HSBH title. All and all the top team received winnings of $1000 through their tremendous efforts!
2008-2009
In its third year, HSBH was centered around the DeGroote School of Business. With sponsorship from DeGroote's marketing campaign to recruit high school students to DeGroote. Students had to collect primary and secondary data about the attractiveness of post-secondary institutions and use their results to generate actual promotional materials.2007-2008
In its second year running, HSBH was once again sponsored by Harvey's. Participants had to develop a marketing campaign to increase traffic into Harvey's restaurants from 6-8 p.m.. Particularly, students were challenged to attract a younger demographic to Harvey's restaurants during there hours.HSBH grew substantially since its establishment in 2006. For the first time, the competition extended past the Hamilton and Halton region, to include students in the Peel Region as well. It was a great success!
2006-2007
The first year HSBH ran, it was sponsored by Harvey's. Students were required to come up with a fundraising campaign for a charity of their choice. All teams prepared mock ideas of their fundraising event and the team that won the competition implemented their event into the community. The competition required students to create budgets detailing costs for sponsorship, venues, marketing materials, and much more. Students were also required to generate proceeds for their charity through fundraisers in their school.Combining marketing and charity work made for an exceptional competition!
