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BE A HERO!
The Challenge of 2012:
This year’s challenge is to develop a marketing strategy to sell the experience of the Hamilton Bulldogs and increase arena attendance for 2013. You will conduct research into the Bulldog’s past, present, and future along with gathering the opinions of high school students to further understand what best attracts youth to the hockey games.
Past Challenge of 2011:
Your challenge is to develop a marketing strategy to raise awareness of and community/ corporate financial support for Ronald McDonald House Hamilton (RMHH) within the communities it serves. In addition you will demonstrate the viability of your marketing strategy by executing to raise money for RMHH.
